Putting your message on a promotional mirror is an easy way to get customers to picture themselves using your product or enjoying its benefits. Braun, a manufacturer of men’s razors, put this medium to work in their latest campaign advertising a new style shaver. Once the message was on the mirror, they found a way to amplify the effects of the campaign by putting it in a spot where it was guaranteed to be seen — and used — by the target audience.
The imprinted mirrors each feature a different style of facial hair that consumers can create using the Braun style shaver. When a prospect steps up to the urinal, they have no choice but to look straight ahead at the mirror, and see what they might look like with different facial hair styles! The mirrors do a great job of communicating the fact that the product can help them achieve a new look, and they even demonstrate some possibilities right in the midst of the sales pitch.
A big part of successful advertising is creating vivid imagery that allows prospects to see themselves enjoying the benefits of your product. Braun hit the nail on the head with this gem, a unique ambient campaign that forces people to visualize the outcome of their impending purchase.
From: http://adsoftheworld.com/media/ambient/braun_style_shaver_mirror_hiroyuki_ikeuchi
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