Wood Works

Bosch, a manufacturer of home power tools, needed a way to promote their new lithium-ion rechargeable hand drill. Specifically, Bosch wanted to get retailers, employees, and suppliers excited about the extra-long battery life afforded by the new model. To illustrate this benefit, Bosch sent the target group a unique hands-on promotional calendar that put the new hand drill to the test.

The calendar was a 42 x 59 cm wooden board with 365 screws in it, one for each day of the year. As each day passed, recipients used the tool to drill the screw into the board and check off another day. People were soon able to see that the new Bosch hand drill had enough battery power to last the entire year. This creative promotion did an excellent job illustrating one of the main selling points of the new product.

(via DirectDaily)