Johnson & Johnson needed a unique and creative way to show women the superior absorbing power of their new product Modess Maxi. Unlike other maxi-pads they wanted them to be able to see the item in action. What better place to catch a female's attention about such a product than in a public bathroom! A promotional sticker of the Modess Maxi was placed in each sink surrounding the drain so that when a woman started to run the water, they would see the pad absorbing the moisture right in front of them. Another tremendously effective, attention-grabbing promotion.
via DirectDaily
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