Puma Floats Above the Competition (Literally)

Back in March, Puma instituted a unique promotional campaign in Antwerp for the launch of their new Travel Golf line of apparel, accessories and travel golf club bags. 2,000 golf ball shaped promotional balloons attached to Puma golf items floated down a busy shopping street, taxi stands, and train and bus stations, with people free to take any of the items. In addition to apparel and shoes, cards were attached to the balloons providing information about the new line as well as directions to visit Puma's website. Puma's Travel Golf tagline is "Portable. Packable. Playable." and this guerrilla street marketing initiative was meant to convey those qualities. I think it's a pretty cool idea - and I would have loved to snag some free Puma clothes . . . if only they'd do this in NYC!

Whether or not you have the marketing budget to give away thousands of free clothing, street marketing can still be an extremely effective way to spread the word about your company, products, or services. Rather than an outdoor poster-type advertisement, creative guerrilla marketing surprises people and is more likely to get them to pause for at least a moment to see what's going on (and to get some free stuff!). There are tons of inexpensive items, when put to use creatively (like the Puma balloons), that will attract some major attention on the street, and often the ROI will make up for any costs involved!
(via Marketing Alternatif & AdGabber)