The Schweppes brand is known right now for its bright and colorful displays, and constantly seems to look for a way to market its bevarges as more than just carbonated water and ginger ale. With this ambient marketing, Schweppes has certainly done that. In this European campaign, Schweppes placed large versions of their tonic water bottles on top of fountains. When the water was forced upward, it looked as though a fizzy bottle had exploded, demonstrating the power of the Schweppes product. Although the advertising is effective, if my soda can had that much force behind it, I would definitely want to place a lid on it.
And while we're on the subject of tonic water, be sure to check out these cool bar accesories.