Parallel Boxing

This month in Portugal, Peugeot (a European car brand) parallel parked boxes the size of their 308 model, along streets of major cities in Portugal. Instead of stamping their brand all over the box, they designed it to be somewhat ambiguous with a clever peep hole in the corner of the box, peaking peoples' interest in an over sized box that appeared mysteriously over night. Inside the peep hole was a message inviting peepers to go check out the 380 at their nearest Peugeot dealer.

What really brought this guerrilla campaign home was the seductive peep hole cut out at eye level on the box. People are curious by nature, and there is something taboo and exciting about looking through a mysterious peephole. Effective packaging can go a long way when promoting a brand name and brand awareness. Boxes provide an inherent gift gesture, so take a page out of Peugeot's book and make an impression with promotional gift boxes. People will be eager to discover what's inside!

via direct daily