What A Stretch!

Promotional posters are a great way to gain exposure. But what if your poster keeps falling down? How can you possibly gain exposure if you can't be seen? Well this yoga promotion uses that idea. This poster looks like it has fallen down, but it was designed to appear that way. When a passerby tries to fix it, the poster falls back down, and in doing so, it actually demonstrates the flexibility that yoga provides.

(Via: adsoftheworld)