Hair On A Plane

NH Hotels, a Spanish hotel chain, came up with a really fun promotion to try to attract tourists to stay with them. Working together with Iberia airlines, they created unique headrest covers to place on the back of airplane seats. On each of the covers were different activities you could do at the hotel. They include golfing, laying on the beach, or sitting in the sauna.

When people sat down, they saw the hair of the person seated in front of them, making it appear to be the illustration's own set of hair! This was a very creative, yet simple, way for NH Hotels to advertise their services, making it an incredibly effective campaign! This promotion would have been even better if the airline handed out promotional travel products.