An insurance company in Amsterdam wanted to promote their car insurance products. Money was tight so a guerilla promo was called into action. Imagine witnessing your car radio being stolen. You get up to your car and you realize it is a promotional car sun shade. It looks like they got you this time.
The great thing about using this promotional item is just how it strikes you and that information about the insurance company was provided. Being that car sun shades have huge imprint areas, using it in this manner is really bright.