Denim on the Run!

A denim monster with long, bendy limbs was found roaming around Union Square in San Francisco. This four-legged creature (clad in Levi's Denim from toe to toe) was promoting for the Levi's store which is located on Union Square. The creative team behind this was banking on the shock value of the creature to lure people into the store. I know I would be curious to see what other wacky/cool things Levi's had in store for customers.

To retain the attention of customers and passersby, Levi's employees could have distributed promotional benders at the store or on the streets, accompanying the denim creature. These bendy, creature-like magnets would have been a great pairing with their guerrilla promotion, and since the benders come in little tin cases, they could have imprinted the cases with the Levi's Logo or a witty slogan!

(Via: YouTube)