Friday, August 31, 2007
Posted by Promotional Products Blogger at 9:45 AM
Wednesday, August 29, 2007
Sometimes, imagining you are a superhero is just never enough. So, when promoting the fantastic 4 movie, a marketing campaign in Brazil put four promotional mirrors in multiple movie theaters to help passersby see what they would look like if they were superheros. Seeing a cardboard cut-out of a movie poster is great and has been used for years, but nothing can impact the retention of an ad message more than interaction. There is no doubt in my mind that this promotion helped put people in the seats; if only it helped with the acting...
Posted by Promotional Products Blogger at 2:50 PM
Tuesday, August 28, 2007
Putting your message on a promotional mirror is an easy way to get customers to picture themselves using your product or enjoying its benefits. Braun, a manufacturer of men’s razors, put this medium to work in their latest campaign advertising a new style shaver. Once the message was on the mirror, they found a way to amplify the effects of the campaign by putting it in a spot where it was guaranteed to be seen — and used — by the target audience.
The imprinted mirrors each feature a different style of facial hair that consumers can create using the Braun style shaver. When a prospect steps up to the urinal, they have no choice but to look straight ahead at the mirror, and see what they might look like with different facial hair styles! The mirrors do a great job of communicating the fact that the product can help them achieve a new look, and they even demonstrate some possibilities right in the midst of the sales pitch.
A big part of successful advertising is creating vivid imagery that allows prospects to see themselves enjoying the benefits of your product. Braun hit the nail on the head with this gem, a unique ambient campaign that forces people to visualize the outcome of their impending purchase.
Posted by Promotional Products Blogger at 5:54 AM
Friday, August 24, 2007
Posted by Promotional Products Blogger at 1:48 PM
Wednesday, August 22, 2007
Like the paper used in this campaign, there are many promotional items that your business can use that will purposely be mistaken for another item. Browse our enormous collection of stress balls which can be used for just that purpose. For example, cigarette shaped stress balls could be used for a similar campaign as the one in Belgium, or toothpaste shaped stress balls could be used as a promotional product for a dentist. With close to 600 shapes to choose from, there's bound to be a stress ball that works for your industry!
Posted by Promotional Products Blogger at 9:41 AM