An Italian marketing agency makes a memorable statement in a campaign promoting Chinò brand Italian sodas. Over sized, three-dimensional drinking straws popped up on sidewalks of Turin, Italy in July, capitalizing on the summer heat to get peoples' mouths watering for their soda. This soda campaign, albeit not terribly original, implemented a larger-than-life strategy that works quite successfully with traditionally miniature objects, such as straws. It grabbed the attention of passersby, creating a unprecedented celebration of the straw.
I'm not sure if Chinò was anticipating the straws to realize an iconic status, but not long after they were planted around Turin, people started to steal them for personal pleasure or to sell them on eBay...quite a lot of press for a soda brand. To really seal the deal with parched tourists and locals, Chinò could have distributed promotional drinks around the city.
Thursday, September 27, 2007
Posted by Promotional Products Blogger at 9:24 AM
Wednesday, September 26, 2007
Stabilo, a German pen brand, took to the streets (or rather the escalators) of Tokyo for a unique Guerrilla Marketing Campaign. The in-your-face approach to advertising their pens involved larger-than-life cardboard highlighters at the base of escalators, creating the mezmerizing effect of a continous (i.e. long lasting) yellow line coming from the felt highlighter tip. The ubiquitous yellow line of paint that goes up the escalator stairs seemed to be coming from the highlighter itself. Not only did the public encounter a gigantic pen with the words "Stabilo Boss: Long Lasting," but the campaign litterally ascended with them as they moved up the escalator. This is certainly a memorable promotion, but I think it would have made an even "longer lasting" impression if they had been handing out some promotional pens once the ride was over and the people had reached the top of the escalator. That would have added an element of surprise, and people always love receiving free things
Via Direct Daily
Posted by Promotional Products Blogger at 8:02 AM
Tuesday, September 25, 2007
In the year 2005 at least 2,148 people were executed by the law. That's about 6 people per day. A tear-off promotional calendar was created by ALIVE e.V. to demonstrate how heinous the death penalty is and how many people are falling victim to it. On the back of each day's page there is a picture of a sentenced person as the day's representative victim. By tearing off a consecutive sheet every day they want to communicate that during each day of the year the lives of people are being torn apart, thrown away, and ended in the most vicious way one could think of. Interactive promotions help draw attention to your brand, or in this case an idea.
Posted by Promotional Products Blogger at 11:54 AM
Monday, September 24, 2007
Johnson & Johnson needed a unique and creative way to show women the superior absorbing power of their new product Modess Maxi. Unlike other maxi-pads they wanted them to be able to see the item in action. What better place to catch a female's attention about such a product than in a public bathroom! A promotional sticker of the Modess Maxi was placed in each sink surrounding the drain so that when a woman started to run the water, they would see the pad absorbing the moisture right in front of them. Another tremendously effective, attention-grabbing promotion.
Posted by Promotional Products Blogger at 8:58 AM
Wednesday, September 19, 2007
(via Ads of the World)
Posted by Promotional Products Blogger at 9:08 AM
Monday, September 17, 2007
(via Marketing Alternatif & AdGabber)
Posted by Promotional Products Blogger at 8:30 AM
Friday, September 14, 2007
Posted by Promotional Products Blogger at 8:28 AM
Wednesday, September 12, 2007
After this direct mail campaign, donations increased 30 percent, and the agency raised an extra 200,000 euros. The photo album certainly seemed to have the desired effect.
Posted by Promotional Products Blogger at 6:06 AM
Monday, September 10, 2007
Posted by Promotional Products Blogger at 11:35 AM
Friday, September 7, 2007
Posted by Promotional Products Blogger at 8:07 AM
Wednesday, September 5, 2007
Posted by Promotional Products Blogger at 7:37 AM
Tuesday, September 4, 2007
Posted by Promotional Products Blogger at 8:18 AM