Aptly named The Wizmark is making quite a buzz about new talking urinal cakes that not only display the message "You Drink. You Drive. You Lose." but also give a verbal warning against drunk driving. The idea is that men who stop in the bathroom one last time before leaving the bar will think twice about driving themselves home after hearing the message - and instead will either call a taxi or get a ride from a sober friend. The Wizmark is manufactured by Healthquest Technologies Inc. and has been used in a variety of states as public warnings against drunk driving.
However, the company is also promoting this item as a unique form of advertising specifically geared towards men. Their website calls the Wizmark "the perfect attention-grabbing medium for advertising any male oriented product or service" (via Wizmark). The possibilities seem to be endless, from cigarettes and beer, to sports and video games - just how long before mainstream corporations jump on the urinal cake-vertising bandwagon?
If you are looking for a different type of cake, look at other cake related promotional products
Wednesday, October 31, 2007
Tuesday, October 30, 2007
IKEA is known for its modern day style with a colorful twist. Their "Everyday Fabulous with IKEA" theme turned many a heads by putting a little "home" in unexpected areas of New York City. You could find your kitchen oven mitts attached to subway poles, and comfy couches replaced hard to sit on bus stop benches. IKEA definitely made their fabulosity shine through in the most unusual way. This was a great way to grab the attention of fellow IKEA lovers, and perhaps change some minds of people that were not so pro-IKEA.
Posted by Promotional Products Blogger at 10:30 AM
Friday, October 26, 2007
Sometimes a small play on people's fears is a good way to catch their attention. A massive advertising campaign by insurance provider HSBC did just that. To demonstrate the theme of the campaign, which was "Life Gives No Warning," HSBC had handwritten promotional notes placed on car, under doors, and in mailboxes. The notes read "By the end of this month, we'll be taking part in a car theft program for your neighborhood. Please be so kind to leave the windows of the car lowered and your alarm off." This was done to encourage people to ensure that life does not take them by surprise by taking advantage of HSBC's services.
Controversial and creepy? May be. But it got the job done.
Posted by Promotional Products Blogger at 8:22 AM
Thursday, October 25, 2007
With minor changes to a standard restroom paper towel dispenser, the World Wildlife Fund (an environmental conservation group) was able to promote and effective campaign. With a transparent silhouette of South America installed in the front of the dispensers, people using up the paper towels were forced to confront the issues of waste and conservation.
This promotional campaign was especially effective because it had two trajectories. First, it promoted personal conservation, the little ways in which you can cut back your consumption of earth's resources in your everyday life. Second, with a map of South America front and center, people who encountered this promotion were reminded of the greater global conservation issues as well. Since going green is becoming more of an available option with environmentally friendly promotional products, there is no excuse for abusing the resources of our earth!
via direct daily
Posted by Promotional Products Blogger at 8:23 AM
Wednesday, October 24, 2007
This is a really eye catching promotion by two prominent European auto companies. This sign is attached to a bridge in a large city in the Netherlands. Every time the bridge opens, the sign splits in two, leaving the car looking as though it is suspended in midair, demonstrating the new model's asserted power.
The first sight of this by any passerby is sure to get some panicked reactions, followed by a sigh of relief. When the heart pounding slows, you are left with what is most likely one of the most creative ways a poster has ever been used. In a large city, this advertisement surely reaches out to a lot of people. Like this(fake)car their jump in sales probably went sky high!
Custom Mascot Costumes are another great way to grab attention quickly. It is a promotional item that you can use over and over again.
Posted by Promotional Products Blogger at 8:08 AM
Monday, October 22, 2007
Promotional posters are a great way to gain exposure. But what if your poster keeps falling down? How can you possibly gain exposure if you can't be seen? Well this yoga promotion uses that idea. This poster looks like it has fallen down, but it was designed to appear that way. When a passerby tries to fix it, the poster falls back down, and in doing so, it actually demonstrates the flexibility that yoga provides.
Posted by Promotional Products Blogger at 7:51 AM
Friday, October 19, 2007
Bringing a fantasy to life can be rather profitable. The promotional campaign for Camilla Lackberg's novels did just that for the promotion of her new crime novel. A series of products that relate to the fictional town in which the story took place were created. For example, this plate has a picture of the town of Fjallbacka, a fictional place around which the plot of the novel revolves. However, it looks just like a regular collectible plate, something you would find in everyday life. This really brings the novel to life and the promotion to success.
Why not include promotional plates as a part of your promotional program?
Posted by Promotional Products Blogger at 11:06 AM
Thursday, October 18, 2007
This month in Portugal, Peugeot (a European car brand) parallel parked boxes the size of their 308 model, along streets of major cities in Portugal. Instead of stamping their brand all over the box, they designed it to be somewhat ambiguous with a clever peep hole in the corner of the box, peaking peoples' interest in an over sized box that appeared mysteriously over night. Inside the peep hole was a message inviting peepers to go check out the 380 at their nearest Peugeot dealer.
What really brought this guerrilla campaign home was the seductive peep hole cut out at eye level on the box. People are curious by nature, and there is something taboo and exciting about looking through a mysterious peephole. Effective packaging can go a long way when promoting a brand name and brand awareness. Boxes provide an inherent gift gesture, so take a page out of Peugeot's book and make an impression with promotional gift boxes. People will be eager to discover what's inside!
via direct daily
Posted by Promotional Products Blogger at 7:59 AM
Wednesday, October 17, 2007
Walt Disney had a great idea for promoting the releases of old children's classics such as "Bambi," "Cinderella," and "Mary Poppins," on DVD. Disney placed an oversized red chair in several of its stores, complete with an ad for videos right in front of the chair. This insured not only that everyone, no matter how big or small, got to feel like a kid again, but also that the advertising message that Disney was trying to portray sounded loud and clear.
Promotional chairs are a great way to get an advertising message across. Once the sitter relaxes in a comfy chair, he will start to wonder who was nice enough to put it there.
Posted by Promotional Products Blogger at 8:20 AM
Tuesday, October 16, 2007
Kids and Adults love matchbox cars. Matchbox really plays up this idea with this promotion. Imagine holding the car you drive to work everyday in the palm of your hand. By painting large hands in parking spots Matchbox gave the impression to whoever parked in that spot that their car was a Matchbox collectible. This promotion would have been great with promotional car themed products.
Posted by Promotional Products Blogger at 11:41 AM
Monday, October 15, 2007
DHL came up with a great guerilla promotion. By placing DHL shipping boxes around various outdoor items like lamp posts, DHL gave the impression that the customer can ship anything. The text on the box reads, "If it is where it belongs, it was probably delivered by DHL." Not only does this promotion make you want to use DHL shipping services but builds brand awareness as well. This is really a creative way to use promotional boxes.
Posted by Promotional Products Blogger at 6:34 AM
Friday, October 12, 2007
To increase traffic to the National Gallery in London, the gallery teamed up with a printing company for "The Grand Tour," bringing strikingly realistic reproductions of painted masterpieces to the streets. No street was too shady to work as a backdrop for reproductions of these classics, as one was installed right next to a sex shop. Whether Londonders (and tourists) were sitting outside their favorite cafe or walking through a tunnelled walkway, it was likely that they would come across one of the masterpieces. For the full effect, the National Gallery posted museum guards at some of the paintings to prevent theft and evoke the sense of being at the Gallery.
Not only was this a creative campaign, it also promoted cultural and historical awareness, inspiring people to appreciate art and perhaps pursue their own artistic endeavors. If you've been inspired by the masters, pick up some promotional coloring books to practice drawing in the lines.
Posted by Promotional Products Blogger at 9:25 AM
Thursday, October 11, 2007
To promote the most recent superman movie in Antwerp, a creative team came together to find a eye-catching way to leave the Man of Steel's mark all over the city. From traffic signs to lamp posts, no pole was strong enough to subdue Superman's cryptonic forces (or at least they made it appear so). Cardboard posters of the mangled knots were pasted onto the poles with a little promotional plug of the movie and it's opening date.
The strong points of this guerrilla campaign were that it was cost affective and essentially unavoidable as long as people kept walking on sidewalks. Superman is also a tale about a man and his mystery, and with these posters appearing mysteriously around the city, they were sure to peak peoples' interest in the movie. Maybe the team behind the posters should have added a tasty treat to their promotion to peak peoples' appetites as well. Don't tune in to Superman or any movie for that matter without some promotional popcorn in your lap.
Posted by Promotional Products Blogger at 6:23 AM
Tuesday, October 9, 2007
Have you ever ran around the city trying to find a bathroom? Could you never find one when you really needed it? This marketing campaign takes that same feeling to the streets of New York City, where it really is impossible to find a public restroom. Not only is this guy appearing to be urinating on the wall, he is wearing a promotional t-shirt, which informs us that he wants more public toilets in NYC.
This is a great in-your-face guerilla marketing campaign and it really flushes away any doubt as to what is being promoted. The best campaigns are the ones that are short and sweet. They get right to the point of your message.
If you have any creative ideas like this one, let us know about it!
Posted by Promotional Products Blogger at 6:14 AM
Monday, October 8, 2007
This promotion would definately catch my attention. If you thought the subway was crowded before think how much more crowded it will be with all the muscle-heads weight lifting in the subway. Stuck on the subway around all those people then looking up to see myself lifting weight, that would definately impulse me to hit the gym. The goal of this promotion really puts the effect of working out in your face and surprise, surprise their is a fitness club advertisement right above where you are standing, giving you information where you can go. Promotional outdoors and sports products are continually growing more and more popular as people strive to improve their fitness levels, they work great for any promotion.
Posted by Promotional Products Blogger at 5:58 AM
Friday, October 5, 2007
Recently in Brazil, an organization devoted to increasing awareness about child sexual abuse made a powerful statement with minimalist tactics. With paper and tape, they took to the streets and let the disturbing nature of the graphic speak for itself. By making people confront an unavoidable truth about contemporary Brazilian society, they have inspired people to speak up in the unfortunate event of abuse rather than keep silent.
This deceivingly small campaign packed a big punch. With the extensive media coverage and responses it received, it goes to show you that Guerrilla Marketing can take on different forms and still communicate successfully. In the case of this somber campaign, they made a wise executive decision to draw people in with a quiet force rather than bombard them with obtrusive rants and imagery. Little actions can go a far way.
If you have anything you believe in, that you fight for or support, spread the word with promotional awareness bracelets and wristbands.
Posted by Promotional Products Blogger at 6:24 AM
Wednesday, October 3, 2007
This promotion really catches you off guard. Who would have thought that spaghetti and ships would go together so well? This was a unique use of promotional posters to interact with the surrounding environment. It really looks like someone slurping up spaghetti. Though it would have been nice to have some information about the company who came up with this promotion, it is none-the-less creative.
Posted by Promotional Products Blogger at 6:42 AM
Tuesday, October 2, 2007
Many apparel and accessories retailers know the value of having customers try on an article of clothing, bracelet, etc. In this case promotional watches are used to put the product in, or rather on, the customers hands. On some airport buses these watches would act as a safety handle to prevent riders from falling. When riders held on to these handles it appeared as if they were wearing the watch.
This is a great way to get a particular product noticed and allows potential buyers to try on the watch before they even step into your store.
(via Ads of the World)
Posted by Promotional Products Blogger at 8:17 AM