Gambling with Your Luggage

The Venice Airport in Venice, Italy, teamed up with an advertising agency to promote the Venice Casino. The rotating conveyor belt mimics the rotation of a roulette wheel, and when the luggage starts to come out onto it, if produces the effect of the little spinning balls (albeit at a fraction of the speed of real roulette balls). The innovative aspect of this campaign is the actual advertising space they are using. Airport baggage claim areas are not conventionally exploited for their advertising potential, but what better than a space where people will be standing around, bored and looking eagerly for their luggage!

This campaign really would have stuck with travelers if the casino had invested in some promotional casino and gambling products to distribute to travelers as they landed in Venice. Give them a little taste of the gambling experience and leave them hungry for more!

(Via: adverblog)

Lighter Than Air

New Zealand Natural, a New Zealand based premium ice cream company, brought new meaning to the words "fat-free" when marketing their new 99% Fat-Free Ultra-Light Sorbets. Enlisting the devices of a magician, they made a girl float in mid air in front of a kiosk with their company name. She drank one of the "ultra-light" sorbets while she was suspended in the air, creating the illusion that the drink itself was making her lighter. The brains behind this light-hearted campaign were appropriately selective about where they installed the floating advertisements, placing them near health food type stores to maximize the relevancy of the audience.

This was a daring campaign that turned out to be a great success. The unique approach to marketing health food resulted in a 62% increase in sales for New Zealand Naturals. The success of their campaign also goes to show that magic may be the next big thing in advertising. Test the future success of your marketing ideas with promotional magic answer balls and see if magic is on your side like it was for New Zealand Natural!

via adsoftheworld

In Time For The Holidays

Here we have ABC Family and their promotion of their "25 Days of Christmas" programming. Street teams headed to high traffic shopping areas to hand out these reusable tote bags.

The goal of this promotion was to drive viewership of all the popular christmas shows that ABC Family runs yearly. The promotional tote bag includes a cookie scented ornament and information about the "25 Days of Christmas" programming schedule, as well as some additional info.

(Via: Promo Magazine)

"Works On Any Surface"

In germany, edding markers showed how they work on any surface. This was clearly just a projector in a vechicle that passed through city streets. As the image from the projector hit the side of the building it looked as if the different buildings had been written on. You can think of it as removable graffiti.

It seems that this is the message that edding markers were trying convey. That you can write on any surface. It would have been an even greater promotion with promotional markers. Perhaps even better with giant markers near where the car was driving similar to the Stabilo marketing campaign.

(Via: YouTube)

Guerilla Marketing in Action: Dancing Yellow Luggage

On 34th Street in manhattan Expedia.com put together a dance team that took many people by surprise. New York City has street performers all the time, especially in the area of 34th street. This was a great way to catch people off guard. Though I hope that next time they would hand out some promotional luggage tags to really carry the point across.

All in all this was a campaign that really got noticed. The bright yellow outfits and matching luggage really stood out in this campaign. It played upon the daily sites in manhattan and was still able to step the message home.

(Via: YouTube)

Time for a Peel!

Peel your way to a younger looking you! Extraderm Age Defy Exfoliant found an interesting and effective way to allow their customers to understand how their product worked. Their products reduces wrinkles through skin peeling. In order to promote their product, they created a peel-off poster to get the customers to experience what their skin would look like after using their exfoliant.

With every purchase of the Extraderm Age Defy Exfoliant, they were instructed to peel off a portion of the poster; with an instant prize located on the back of each removable piece. The prizes included numerous offers for free and discounted promotional bath and body products. When all the peel-offs were finally removed, a younger, more refreshed face appeared. What a clever way to show people what their skin could and needs to look like!

Before It Is Too Late

An orthodontist who specialized in early detection of defective teeth and jaws in children, wanted to promote her services to parents. She did this with promotional pacifiers that were designed to show what could happen to their child's teeth if they don't come see her.

Attached to the pacifiers were the doctors business cards, with the headline, "Take your kids for a check-up of their jaws and teeth before it’s too late." This campaign must have been effective. Who wants their child looking like a famous cartoon bunny? I wouldn't. I guess promotional lollipops from the dentist just won't cut it anymore.

(Via: adgoodness)

The Price of Silence

The Salvation Army has embarked on a haunting campaign in order to communicate the reality of human trafficking. By displaying children "for sale" in department store windows. The Salvation Army emphasized the fact that whether or not you know about human trafficking and whether or not it has affected your world, the silence (and ignorance) of the masses perpetuates the terror that these children face. I think placing this display window in between retail shops is ingenious because people will get hit with a strong dose of perspective. While they are spending time and money leisurely going from store to store, children are being sold into a form of slavery around the world.

The brains behind this hard-hitting campaign could have extended their message beyond the display window by distributing imprinted paper photo frames to remind passersby of the reality of human trafficking and to inspire action in the future.

via ibelieveinadv

The Goodwitches

In Guatemala, Halloween falls during a non-academic part of the school year. Without school to worry about, people go all out- and sometimes too far- on this holiday. An organization concerned with the repercussions of drinking and driving during the Halloween festivities made a resonating statement with this witty, highly visible campaign. They attached witch dolls onto electrical poles all over cities, giving the impression that the witches had crashed due to being under the influence of alcohol.

I think these small witches packed a big punch because the idea behind this campaign was not to scold or control the student population, but rather to encourage safe fun. The brains behind this campaign also made good use of humor to communicate their precautionary message. Guatemala is not the only country with rowdy trick-or-treaters. To help promote safe Halloween festivities in your community, imprint your message on promotional Halloween products, and like they did in Guatemala, you can keep it scary while keeping it safe!

via directdaily

Guerilla Marketing is the Cats Meow

Guerilla Marketing has gone to the dogs (and cats). Especially when it starts raining like cats and dogs. This was the concept behind Iams windshield wiper promo. To be honest it is kinda cute! Pet themed products are a great way to grab attention. How could you not enjoy making your favorite furry creatures part of your next promotion?

(Via: ad goodness)

Oven Fresh

To remind people that they deliver oven fresh pizza, Dominos came up with a great promotion. They refurbished the ordinary white boxes on the back of pizza delivery motorbikes with a new design that made them look like ovens. Now that's a message not easily forgotten.

Use promotional food items as a part of your promotional campaign to appeal to people's stomach, which needs food.

Hair On A Plane

NH Hotels, a Spanish hotel chain, came up with a really fun promotion to try to attract tourists to stay with them. Working together with Iberia airlines, they created unique headrest covers to place on the back of airplane seats. On each of the covers were different activities you could do at the hotel. They include golfing, laying on the beach, or sitting in the sauna.

When people sat down, they saw the hair of the person seated in front of them, making it appear to be the illustration's own set of hair! This was a very creative, yet simple, way for NH Hotels to advertise their services, making it an incredibly effective campaign! This promotion would have been even better if the airline handed out promotional travel products.

Spice it Up!

This promotion is both interesting and cost-effective. A company placed promotional grill related products on street drains with the phrase "need a new barbecue?" written below as well as the contact information of their company. The drains looked like grills when cutlery products were placed next to them and gave a great visual of the idea behind the product.

(via adpunch)

Break Out

The Fox Channel has launched a fullout, huge multi-phased promotion to get people excited about their hit show "Prison Break". The show follows a prison escapade and the promotional products they used followed that theme perfectly. They gave away a promotional kit shaped like a book that featured a cut-out of a spoon and an actual spoon inside as well as a informative CD about the history of the show until this point. The spoon was a direct relation to the prison escape effort and was loved by all fans of the show.



They also had a team of 7 people (5 prisoners and 2 policemen) walk around distributing flyers containing info about the series. The prisoners were chained together and wore the jumpsuits that are similar to the ones on the show. Almost as good as promotional mascot costumes




Lastly, promotional posters were placed strategically in various areas aroud the city, particularly behind barred fences to give the appearence that the lead character was behind the bars of a prison cell.

Get Yourself Tested

Redess Jóvenes, the Peruvian National Network of Education, Sexual Health and Development for Youth, launced a guerilla marketing campaign that will help kids understand the importance of practicing safe sex and inform them about the dangers that exist if one has unprotected sex. Each person that passed by unknowingly received promotional stickers that were placed somewhere they could not see. Later on, they would discover the sticker imprinted with the following message “You can carry the HIV-virus without knowing. Test yourself.” What a great way to let kids know about the importance of testing.

A Powerful Serve

To promote a new tennis racket that allows players 22% more power, Wilson placed promotional tennis balls in visible locations. It looked like the tennis balls were embedded into the wall as a result of a very powerful serve. Wilson achieved this affect by placing the balls onto adhesive sheets in places were tennis players were sure to be found, such as tennis courts and shops.

This campaign is very effective because it is so vivid. It captures people's interests and leaves a lasting impression not only on the wall, but in buyer's minds as well.

Make your promotional program a hit with the help of promotional tennis ball cooler can holders.

via DirectDaily

Channel 4 in London really took the idea "bigger is better," and manifested it in a 17 meter high steel structure. It is intended as a year long installed promotion, which ensures that many people will see it over the course of its installation. Not only is the structure in the shape of the number "4" (the symbol of channel 4), but it is also a work of art: the product of a larger-than-life artistic collaboration. This 4 person art/design team implemented the use of lenticular lenses, which creates an illusion that the structure is breathing softly as you walk around it.

Huge crowds have gathered around Channel 4's promotional structure. To really integrate the curious spectators, Channel 4 could imprint television stress balls with their logo and distribute them to the passersby, so that once they leave the scene of the giant 4, they remember to tune in on the telly!

via Adsoftheworld