In order to promote the new absolut bottle Absolut Disco and under the motto “Dance anywhere, anyhow, anytime” these promoters dressed in promotional apparel brought out the 70's disco feeling on the streets of Lisbon.
Dancing through crowded buses and various city streets helped generate a guerrilla campaign that looks like a lot of fun. You could have even boogied down with these guys.
(Via: Invisible Red)
Friday, December 28, 2007
Thursday, December 27, 2007
Promotional bags have many uses but none as unique as this one. Now that winter has caused all the leaves to drop from the trees, a maker of freshness bags decided to promote their product by sticking green plastic leaves on trees and then wrapping giant promotional plastic bags over the bright green leaves.
This was a great use of promotional bags and it really made it seem that Rubin creates the freshest bags.
Wednesday, December 26, 2007
How big is big? Well, if it is anything like the McDonalds Big 'n' Juicy then you definitely need one of these promotional napkins.
In order to promote a Big 'n' Juicy burger these napkin dispensers were set up along with the napkins. These things are huge and I am sure they caught a lot of attention. These napkins were made from actual napkin material. Some promotional barbeque sauce might have driven home the message even further.
Monday, December 24, 2007
Belgacom wanted to promote their television premiere of "Pirates of the Caribbean, Dead Man's Chest". Since most pirates made their enemies walk the plank, Belgacom placed promotional stickers on diving boards at local swimming pools.
The target of this campaign was kids and their parents. Though I think this promotion would have been even greater if promotional shark stress balls were floating in the pool.
Friday, December 21, 2007
When you are working on a tight budget launching an elaborate guerrilla marketing campaign isn't easy. The best thing to do in this situation is to keep it simple. A guerrilla promo can be executed very easily with the use of promotional frisbees.
The imprint area on a promotional frisbee is large enough to hold your company name, logo, and business information. Have your street team stand in a busy street and toss the promotional frisbees around. This is a great way to stay in your budget and launch a guerrilla promo that works.
Thursday, December 20, 2007
This promotion is a good example of the fact that often times, the medium is the message. The Economist needed little more than the correct promotional product to make their message clear. If they were to put their name on a brain-shaped stress ball, the effect wouldn’t be nearly as powerful.
Make sure you pay careful attention to your options when selecting a promotional product for your next campaign. Although you may want to head straight for the obvious choices, if you browse the entire selection, you may just stumble upon the perfect item to promote your brand.
Wednesday, December 19, 2007
December 1st was World Aids Day. In Brazil an outdoor poster was displayed. The word "AIDS" was spelled out using promotional condoms. As people in the city passed the poster they were able to remove the condoms. This helped in raising awareness about AIDS and how to protect yourself from the disease.
The more condoms that were taken the more AIDS would disappear. This was a brilliant interactive promotion. Having your target audience interact with your promotional items is the key to driving your message home. This guerrilla marketing campaign definitely achieved its goal.
Tuesday, December 18, 2007
The calendars featured 12 sliding faders (with each fader representing a month of the year) giving it the ability to set the faders to the current date. The product encouraged recipients to "get in the mix" every day, and were a smashing success among everyone who received them!
Monday, December 17, 2007
So you think you are ready to launch a guerrilla marketing campaign. You have all your promotional giveaways, but there is something you forgot. What about your marketing team?
To really build brand exposure your street team should be outfitted in the best of guerrilla marketing gear. Start by accesorizing your team with promotional duffel bags. Your marketers will need something to carry around those great promotional products so having customized duffel bags will supply your group with an essential item.
Depending on the message you want to send what your marketers wear is very important. Promotional dress shirts can usually fit most promotions especially if you are going for a professional look. Even promotional rain wear can be an effective tool. Wearing customized rain gear in the sunshine can really catch people off guard.
Friday, December 14, 2007
If you want to keep your kids from being like this guy then you have been effected by the Academic Excellence marketing campaign. Academic Excellence is an online program that delivers great educational tools for students.
The billboard guy hands out flyers during the most important time of day for parents, after school pick up. The flyers gave information that directed parents to their website. It is no coincidence why 30 sales leads were generated because of this promotion. To make this promotion even better promotional drawstring backpacks could have been handed out so that lasting impressions would have been made.
Thursday, December 13, 2007
Tennis Club Serves Up Some Great Promotional Merchandise
Challenge: Encourage enrollment in a tennis tournament program.
A tennis organization started a program that allowed non-pro players to participate in national tournaments and receive discounts on merchandise. In order to get the program up and running, they needed an effective way to advertise the program to current members of the organization. The answer would be cost-effective and drive members to a web site where they could get more information and sign up.
Solution: Distribute custom magnets for placement on cars.
The tennis club purchased circular magnets that they imprinted with a tennis ball image, as well as the member number and web site address for the organization. The magnets were placed on the cars provided to players for use during the tournament. As the cars made their way around the tournament, more and more players became exposed to the web site and made subsequent visits.
Result: Increased participation in the organization's new program.
The organization reported a significant jump in the number of new sign-ups following the promotional magnet campaign. The magnets did such a great job that the club purchased more for over 50 pro circuit and pro tournaments throughout the year. Because the magnets were seen by a huge audience at each tournament, new sign-ups began to grow almost exponentially.
(Via: The Promo Know-How Zone)
Wednesday, December 12, 2007
The beginning of a great guerrilla marketing campaign starts with the planning. There are different ways to market in different situations. Your guerrilla marketing team should know ahead of time the area they are going to, the type of people that are there, and how to approach different personality types. Here are some ways you can launch your next mission:
- The game plan. When undertaking the task of surprising your target audience you want to consider the area you are going into. Are the streets packed and noisy? Then you want to launch a marketing campaign that is going to create a lot of noise and take up room. In this case bigger is better. You want people to notice you, that is why promotional noise makers are an ideal guerrilla marketing tool.
- The first assault. The next thing you want to take under consideration is the type of people that work and live in the area you have chosen. If the area you are going into has lots of business people then you would want to appear completely different. Rather than sporting a business suit, try wearing promotional sweatpants to stand out from the crowd.
- The final attack. The last thing you want to think about is how your guerrilla team is going to engage your target audience. If they are in an area where people live near the beach, then you want your promotional products to reflect that. You can clearly go for promotional beach balls but why be ordinary, when you could be extraordinary by handing out imprinted ping pong ball shooters. It is a promotional item that is a sure shot!
Have any questions about guerrilla promos? Ask them here and we will blog about it.
Tuesday, December 11, 2007
Here is a cool view of a promotion for Phillips Shaver. This guerilla marketing campaign involved promotional mascot costumes that chased each other down the streets. Eventually the shaver wins.
This promotion focused on young men at a college campus. What would have made this promotion even better would have been if bath and body products were handed out by the costumed characters.
Monday, December 10, 2007
We have talked about drunk driving promos before, and this one is just as effective. It has large promotional stickers placed in stalls of bar restrooms. These passed out drunk stickers are made to be shocking images to drinkers who are thinking about hopping into their car after a night of partying.
The only thing that could have made this promotion better would be promotional cell phone cases with local taxi company numbers imprinted on them, so that customers at your bar can call a cab. All that bartenders would have to do is hand them out to every customer who buys a drink. Even better your local cab company can take part in this promotion, that way both businesses benefit.
Friday, December 7, 2007
A denim monster with long, bendy limbs was found roaming around Union Square in San Francisco. This four-legged creature (clad in Levi's Denim from toe to toe) was promoting for the Levi's store which is located on Union Square. The creative team behind this was banking on the shock value of the creature to lure people into the store. I know I would be curious to see what other wacky/cool things Levi's had in store for customers.
To retain the attention of customers and passersby, Levi's employees could have distributed promotional benders at the store or on the streets, accompanying the denim creature. These bendy, creature-like magnets would have been a great pairing with their guerrilla promotion, and since the benders come in little tin cases, they could have imprinted the cases with the Levi's Logo or a witty slogan!
Thursday, December 6, 2007
To promote their car Polo BlueMotion, Volkswagen took to sushi restaurants with a very unique automobile campaign. Working under the slogan "Up to 1,100 km without a petrol stop," the brains behind this campaign made good use of the perpetually rotating conveyor belts inherent to many sushi restaurants. Basically, the car just keeps going and going, conserving gas and providing eco-friendly transportation options! The restaurant patrons who grabbed the strategically placed VW business cards got a code that could be plugged into their website for a free online test-drive and instantly entered into a Polo BlueMotion weekend trip raffle!
This guerrilla marketing campaign made use of an unconventional advertising space: the restaurant. Although in some cases advertising in restaurants would not be appropriate, VW got it right with the sushi bar, since many restaurant patrons eat alone at sushi bars and they have their full attention on the conveyor belt. Volkswagen took this campaign home by placing promotional business cards on top of the cars, so that curious passersby could investigate the Polo BlueMotion further!
(Via: direct daily)
Wednesday, December 5, 2007
Here is a rather off the wall guerilla marketing campaign. This campaign against drunk driving was done in Germany and is definitely one of the coolest anti-drunk driving campaigns. A pressure sensitive gadget was placed inside urinals. Above the urinals was a television screen with a video game.
As you handle your business at the urinal, the video game starts. It is a racing game and eventually you lose control and crash. Having these video game components in bathrooms at various bars drives home the message that if you drive while drunk you will have an accident. This goes further than urinal cakevertising. The suggestion at the end of this is to call a cab, and a local cab company phone number is displayed on the screen. I think that this promotion really needs no further help, but if it were to go one step further some promotional pre-paid phone cards would make a great addition to this campaign.
Tuesday, December 4, 2007
An insurance company in Amsterdam wanted to promote their car insurance products. Money was tight so a guerilla promo was called into action. Imagine witnessing your car radio being stolen. You get up to your car and you realize it is a promotional car sun shade. It looks like they got you this time.
The great thing about using this promotional item is just how it strikes you and that information about the insurance company was provided. Being that car sun shades have huge imprint areas, using it in this manner is really bright.
Monday, December 3, 2007
Here is a great promotional t-shirt that is specifically designed for guerilla marketers. They are actually television screens in a shirt that act as walking billboards. It seems like everyone is using this great promotional item.
In fact any t-shirt can be used to attract attention. After grabbing the attention of viewers it makes it easier for a marketer to give more information about a product.
This promo t-shirt just really grabs you. Not only does it seperate itself from traditional promotional shirts it also is a great topic of conversation.