This guerrilla marketing campaign from DHL took place in Hong Kong. This is the type of marketnig campaign that really gets you moving. This promotion was extremely well executed.
The placement of promotional stickers on an escalator helped demonstrate the speed and reliability of DHL. It also helped that the DHL logo was everywhere especially their yellow corporate colors.
(Via: YouTube)
Wednesday, January 23, 2008
DHL On An Escalator
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