Guerilla Giveaway: Water Bottles

With the right mix of creativity and ingenuity, you can take any promotional product and use it effectively in your guerilla campaign.

Water bottles, a run-of-the-mill promotional product, might not be what first comes to mind when planning an off-beat promotional outreach campaign. Sure, a water bottle alone might not draw lots of attention to you, but when used as a strategic prop, its functionality and usefulness will actually help you drive your message to your audience.

Consider inserting some sort of eye-catching item or ad into waterbottles and hand them out to passerbys on the street. You can build a structure made up of nothing but water bottles or decorate them in some sort of funky way. The possibilities are endless.

If you also imprint your logo and message onto the bottles, then the people who take the items will have a much easier time remembering your promotion.