Guerrilla Tip: Raffles

As a kid growing up, I was always attracted to school lotteries and raffle drawings. The chance to snag something for minimal cost, no matter how pointless it might have been, was just way too exciting to pass up.

Since I'm sure many people still feel similarly, incorporating raffles into your next guerrilla campaign would be a really great tactic. The promise of a free item, whether it be a gift card or handy keychain, will surely attract people to you.

You could imprint your name and logo onto your gift prizes to really drive your brand recognition home. Guerrilla ads should not only creatively grab your audience's attention, but should also work to efficiently promote your product or service.