Promotional stickers are used once again to illustrate an idea, this time to promote a zoo offering night tours. Being on a tight budget these glow in the dark promotional items are the perfect way to advertise the creatures of the night.
Using the classic "cartoon eyes", these stickers were placed in movie theaters. When the lights went out, the eyes came on, and the creepy feeling of these eyes staring at you promoted the zoo's new night tour very well.
(Via: directdaily)
Wednesday, February 20, 2008
Night Tours
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