Thursday, February 28, 2008

No Monkey Business


Animal Planet went above and beyond in attempt to attract viewers to its "Escape to Chimp Eden" premiere using some very eye-catching guerrilla promo ads. I was walking down a New York City street when out of the corner of my eye I noticed a chimp hanging from a telephone pole. This ad immediately caught my attention and I just had to get a closer look. As soon as I walked up to this chimp I noticed his sign saying "Escape to Chimp Eden, Fridays 9PM, Animal Planet."

This was a very creative guerrilla promo ad that probably caught the attention of sthe scores of people who walked down that very same street. These chimp ads were placed in high traffic areas around the city where they were sure to get noticed. Promotional stickers can be used the same way by being placed in clever locations that relate to your product or company. Just put up them in areas that will attract attention and you'll be sure to get the same reaction as the chimp!

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