Books Needed!

Here is yet another example of how common inexpensive, simple items can be used effectively to promote a charitable cause. With some creativity, a simple paper imprinted bookmark becomes an eye-catching promotional tool when displayed in the right medium.

In order to encourage people to donate books for an education centre, these promotional bookmarks were placed at Strand Bookstores throughout Mumbai. The bookmarks were designed in a way that the child imprinted on the bookmark appeared to be reading the same book that was being handled. This helped reinforce the necessity for book donations to underprivileged children.

(Via: directdaily)