Child Obesity

Santé Suisse is a Swiss foundation entrusted with initiating, coordinating and evaluating policies to promote public health. In an attempt to raise awareness of the growing epidemic of childhood obesity and its associated dangers, they started a promotion that highlighted some of the potential consequences in a rather eye-catching way.

Their promotional stunt featured many common items that may be used by children, such as promotional chairs, sleds and bicycles. The twist is -- those items were disturbingly altered into disproportionately oversized forms, presumably to fit the similarly oversized hineys of obese children. To drive home the significance, a label was attached to each of these monstrous items with the message: "Every fifth child is overweight."