H2O Awareness (A Little Water Goes A Long Way)

The World Health Organization has recently started a "drinking water project" to help provide Afro-Asian countries with a healthy water supply. In order to encourage people to donate financial help to the project, The WHO has implemented a guerrilla promotional campaign in Beijing using a very clever promotional glass. The glass has a picture of a very skinny child printed on the inside. As water fills the glass, by the effect of refraction, the skinny child becomes visually larger showing how having water will improve the childs health.

As quickly as this promotion was released, the WTO's "drinking water project" started to receive donations at an alarming rate. Any type of witty guerrilla promotion can draw attention and copiously raise awareness. Try custom imprinting your company name or logo on some promotional stickers and decals or promotional pens that are sure to get your company noticed!

(via:directdaily)