Juice Salon

To advertise the wide variety of hairstyling options avaliable at a beauty salon, this guerrilla promotion utilized posters in creative way. A picture of a man, cropped at the forehead, was pasted to the bottom of an escalator. Smaller pictures of differnt hairstyles were affixed to each of the escalator steps so as they moved the "model" ended up continually showcasing a different hairstyle.

This guerrilla promotion is just another example of low cost promotional posters and custom stickers can make a big advertising impact when used in a creative way.

(via: ibelieveinadv)