The Big Waffle

It's amazing how creativity and some art supplies can turn a little bit of paint into an unique ambient promotion. The Wafels & Dinges waffle truck has been making headlines in New York City since last year, but we all know that a little extra promotion never hurts.

So, to garner extra attention for the famous yellow waffle truck, the NY branch of the Duval Guillaume advertising agency turned the grills on the sidewalks into large waffles by painting them over with acrylic paint. The result is a trail of gigantic, mouth-watering waffles leading to the truck. Check out the video of the setup at the Wafel & Dinges blog.


(Via: directdaily)