The Garbage Plate

To raise awareness for the increasing food problem regarding homeless people in Australia, The Father Bob Maguire Foundation created some promotional stickers. Three stickers were created, a fork(on a napkin), a knife, and a message with a call for action stating that "For the Homeless, Every Day is a Struggle - donate today and help us feed the homeless." These 3 stickers were placed around specfic garbage bins in Australia to make it seems as though the eating utensils surrounded a plate full of garbage, making the connection that if we do not help the homeless, they will be eating their meals out of the trash.

The Father Bob Maguire Foundation is a completely non-profit institution organized for the direct relief of poverty, suffering, sickness and disability. The foundation relies entirely upon the proceeds from its fund-raising efforts to operate. The overriding principle of the foundation is to ensure practical help is directed to the areas of most need at any given time. In attempt to increase awareness for its cause, the foundation used very clever promotional decals to attract attention. This type of promotion can be executed by any company or brand to enhance exposure and get the attention you deserve!

(Via: directdaily)