German Sausage Calendar

Koenecke, a German manufacturer of meat and sausage products came up with this innovative food-based promotion in an attempt to boost sales and consumer loyalty over the winter.

Their most valued customers were shipped a salami that had been specially marked to make it look like a calendar...turning an erstwhile ordinary food product into a fun and functional promotion. A promotional greeting card was attached to the sausage, reminding all the recipients who to thank for the thoughtful gift.

(via: directdaily)