Guerrilla Giveaway: Massagers

Any good marketer will tell you that a well-targeted marketing campaign will always be more effective than one that is not targeted. Anticipating your customers' needs and wants (or even creating them) is a key business concept. Unfortunately, most guerrilla campaigns are by nature not targeted, disseminating their message without regard for demographics. Obviously, this is not the most effective way to do things, especially if you are handing out promotional items on a limited budget.

Fortunately, this is an easy problem to solve if you just spend some time considering your choice of advertising locale and the the promotional products used. Take for example, the use of imprinted massagers as a promotional items. Fun and practical items for everyone perhaps, but get people when they are at their most sore, like outside local gyms and you will have drastically increased the chances of people paying attention to your promotion.