In many of the laundromats across New York City, Pepto-Bismol has launched a very fascinating guerrilla promotion using cleverly placed stickers and decals to spread its company message. Each laundry machine features a different decal showing a person's torso, and the wash window is left uncovered to represent the person's stomach. As soon as the machine is turned on all of the twirling and spinning sends a strong message that this character has an upset stomach. Pepto-Bismol responds to this message by stating under each character that "No matter what you throw in your stomach, Pink's got you covered."
Pepto-Bismol definitely increased its product awareness and brand exposure with this attractive promotion. The association made between the tumbling laundry and an upset stomach is certainly memorable. Pepto-Bismol also responds to its own message with a quick and witty retort, referring to the brand as "Pink" to associate the very favorable color and taste of the product. Try using promotional stickers and decals to associate an everyday item with your product for a very successful campaign.