The Speed Bump Stump

To make potential Volvo customer aware of the new Active Four-C suspension system, the company setup a clever guerrilla promotion at their dealership parking lots. At the entrance to the lot Volvo placed speed-bumps that looked real, but were really made of a soft sponge material. Upon entrance to the lot, people slowed down expecting a bounce and they surprisingly felt nothing. A sign explained, ""Never feel a bump again. With Volvo's Active Four-C suspension."

This guerrilla promotional ad was cleverly placed in the United Arab Emirates because Volvo outsources a lot of production to these countries where the roads are cluttered with speed-bumps. Due to that problem in the roads, the consumers in UAE are good targets for the advertising of the new Active Four-C suspension. Target your consumers with the best promotional items available to increase awareness and brand recognition.

(Via: directdaily)