Dangling Denim

To commemorate the grand opening of a new Lee Store on the trendy Rue des Rosiers street in Paris, TriBeCa--a guerrilla marketing agency--hung jeans and accessories from clothing lines and poles that line the streets of the local neighborhood. A street team of promoters then gave out stickers and flyers to drive traffic into the new store.

As you can see in the video, the guerrilla promotional event was a success as people flocked to the grand opening and waited in long lines. The event garnered awareness for the brand as well as demonstrated its urban versatility through the use of denim apparel.

(Via: YouTube)