Quit - X-Ray Ashtray

Those zany British are at it again. Instead of just telling their audience why cigarettes are bad, Quit, an anti-smoking charity in the United Kingdom have turned to a new visual medium to demonstrate the effects of smoking. Saatchi & Saatchi London designed this promotion that took full advantage of the adbins advertising service.

The ashtrays have been setup all over London and feature a transparent lung x-ray overlay that allow you to view all of the discarded cigarette ends inside the bin. The result is an effective metaphor of the serious damage cigarettes can inflict on your lungs. The charity hopes that upon discarding your cigarette and taking a look at those filthy lungs, you may just reconsider your next smoke!

(Via: directdaily)