13th Street: Suspense in the Bathroom

In a guerrilla marketing stunt for 13th street, a suspense television channel in several different European countries, visitors to a nightclub in Hamburg, Germany, were given a shocking experience. When washing their hands in the bathroom, the lights went out on the club-goers and a blacklight came on, showcasing what looked like a brutal crime scene. To tie the scene to the brand, the tv station put their logo on the wall in the same liquid that they used to create the fake scene.

This was an excellent use of glow-in-the-dark tactics, of which I have seen very little until now. To creatively attract attention to a brand, promotional products that light-up or branded products that glow are great attention-getters especially for evening or lights-out corporate events.