Clever Guerilla Marketing: Fake Canadian Money

Last week, from June 7-10, fake Canadian bills were randomly placed around the Canadian National Council for the Advancement of Education's 2008 conference in Kelowna, British Columbia. As conference-goers went about their daily activities as planned, they stumbled across the fake Canadian bills and thought they had a stroke of luck. In reality, on the back of the bills the contact information of the Vice President of External Affairs for SAIT Polytechnical in Canada.

This creative and clever use of fake money, along with the slogan "apparently you have a knack for finding money" were extremely effective as a way of advertising SAIT Polytechnical's search to find a fundraising person for the school. For other companies that are also in the business of money, it's a popular trend to utilize money-themed promotional products, such as promotional money bags stress balls and promotional money clips to create visibility and awareness for their brands through giveaways and corporate gifts.