In order to promote "The Dark Knight," the follow-up to "Batman Begins" from back in 2005, a national pseudo political campaign was launched to create buzz for the opening of the movie on July 18. For the past several months, the street team road tour traveled to 33 different cities across the United States, including Boston, New York City, Los Angeles, Seattle and everywhere in between.
In each city, rallies were held, petitions were signed, and people were allowed to indulge in the politics of Gotham City. Promotional stickers, promotional t-shirts and promotional buttons--among other promotional items--were handed out at each stop across the U.S. These items were an effective way to tap into a sense of patriotism and political action of this election year and definitely garnered awareness of the movie and its upcoming release. This just goes to show that the right promotional products used in the correct circumstance and for the proper brand or event can be an extremely effective and successful means by which to increase a company's return on investment (ROI).