Land Rover Goes "Off Roading"

Though this kind of stuff has been done before - Land Rover launched a guerrilla campaign in Europe (this picture was taken in Slovakia, hence the sign) to play to its strengths as an SUV by having the airport baggage claim belt act as a conveyor out of the back of the vehicle.

This was a clever use of the visual, but sadly not an entirely original idea. For some creative promotional ideas, try other automotive products that perhaps other companies have not used before.