This guerrilla campaign hasn't happened yet, but when I caught wind of it, I knew I had to write about it! For Ben Stiller's upcoming comedy entitled Tropic Thunder, out August 15th, an energy drink called "Booty Sweat" is being licensed for distribution. Quite a funny concept to promote this movie! Even funnier, though, is the plan to create two distinct products for the urban market and the rural one. The urban market will have a description on the cans that is quite provacative and hilarious, while the rural market will simply have the can.
This promotional idea sort of reminds me of The Dark Knight guerrilla promotions that took place a couple of weeks ago. Although this really isn't a new phenomenon - think of the Harry Potter movies and all of the licensed products there - it really is quite an interesting and clever way to generate buzz for the movie.
This is just another example of how promotional food and drink products can be a great way to promote an event, idea, or brand. Let's just hope it doesn't taste like the brand name suggests...
Via: Perez Hilton.