This is just egg-cellent... and a magnificent example of the pure genius of creativity on the part of Leo Burnett!
In order to demonstrate to customers when they are serving breakfast, this McDonald's outside of Chicago had a custom outdoor fixture placed outside of their store. It takes the shape of an egg, and from 6 A.M. to 10:30 A.M. - when breakfast is served at the Golden Arches - it remains open to visually showcase a fried egg in the center. All other hours of the day, the outdoor item is simply a closed egg. I think it'd be really interesting to see this thing opening. For those people who really want McDonald's eggs and breakfast, I'd hate to see it close as they approached!
"Fresh Eggs Daily" is the slogan used for the campaign, and it is written on the yolk of the egg that is visible only when cracked open.
This is definitely a great example of the power of a visual to convey a message. Use this as inspiration for your next promotional campaign by remembering that simple is always better. To cater to those consumers with an appetite - like those that McDonald's undoubtedly targeted - promotional food and drink items are always eye-catching and stomach-satisfying. Get noticed by enticing the senses.