We walk all over them, they are bland, and they are a space left to dominate in the world of marketing and advertising. Stairways are a territory largely unexplored in the realm of promotion. Though some stairwells might be tight and cramped, think about how clever and creative it would be to utilize this space to make a powerful visual that will catch peoples' attention and hold it, gaining positive exposure for a brand, event, or cause.
Whether it's in the subway, in an office building, or on the street; stair-vertising can create a comprehensive image of the typically insipid space represented by stairs. This image can be simple or complicated, depending on what is best for the situation.
Take a look at the photos I've posted above, everything from books to suitcases and trade show booths to windsurfing is showcased; stairs can be a really fun, playful, or even serious way to advertise. In the same vein as the DHL escalator advertising that we previously discussed, stairs, if used in the correct manner, could be the right solution for your next guerrilla/nontraditional marketing campaign. The key is to select the right stairwell at the right place and time to get maximum impact for your money. Make sure it's somewhere where it can be seen from both up-close and afar. The stairs are then easily transformed through the use of promotional stickers.
Last photo courtesy of PRblog.