Ikea Balcony Storage

**Note: This was actually an ad campaign, but I think it is great inspiration to utilize your resources and be creative.

Because we have talked twice about Ikea now - the grand opening in Brooklyn, and the clever guerilla marketing they did on the Kobe Monorail - I am going to keep this one short. The use of color and relating the brand to the audience is great here. This campaign for Ikea in Germany was effective because it demonstrated how one could utilize the storage space on the balcony as an additional resource at hand, something very common in European culture.

The best guerrilla promo campaigns are aggressive but subtle; visible, but not for their own sake; and similar to other brand marketing but different enough to catch the eye of the target. In order to be successful at doing this, it is necessary to have a comprehensive understanding of your brand and target audience. Who are they? What do they do for a living? Where do they live, work, and play? How will you catch and then maintain their attention? The key is that there is no universal solution. The magic bullet of marketing and advertising is long in the past. Find your niches and cater to them. If your target
audience or consumer is young and hip, do a promotion with jazzy promotional sunglasses. If your target is part of the white-collar world, reach out to them with perceived quality via promotional polo or golf shirts. The product is equally as important as relating it to the audience, so choose wisely.

Via: CherryFlava.