We have another NYC subway takeover campaign on our hands! For the Season 2 Premiere of AMC's "Mad Men" this entire shuttle subway car was bought out and decorated from floor to ceiling.
This is similar to the Hugo Boss Pure Cologne guerrilla campaign on some New York City subway cars from a while back; however, I feel as if the execution is slightly better--or at least more relevant--on this one. The subject matter seems more closely related to the subway in my mind. Think about all of the advertising men that have traveled through the same subway tunnels on their way to work. Quite interesting when you ponder it, really.
The browns, reds, and tans really complement the subway car itself quite nicely, and I think that the visual impact is powerful; it really makes you feel like you're back in the 50's and 60's! The use of promotional stickers to garner this sort of impact has become quite popular recently. I suppose you can't blame them - the effect is striking, and while people are riding they can't escape the message.
Via: AdRants and Jimmy Crack Corn's Flickr Stream.