Sweet Pete's Bicycle Guerrilla

In a recent promotion for Sweet Pete's Bike Shop in Toronto, promotional stickers in the shape of kids heads were placed on the side mirrors of cars in order to create the illusion that the kids were riding their bikes directly behind the vehicle. The way that the stickers marry the cause of bicyclist safety with catching the drivers' attention demonstrates how excellent and airtight the execution was on this guerrilla campaign.

I think the most powerful part of this clever guerrilla stunt was the fear-based emotional appeals of the stickers. There's nothing like tugging on the good ol' heart strings! Of course, the "look before you leave" slogan reinforced the message, but the shock factor was the driving force.

Via: Stuff4Restaurants.