Whether you call the game football or soccer, everyone knows how demanding and rigorous the sport is. In a country like Brazil, soccer is everything. So ESPN wanted to test soccer fanatics to see how nimble and skillful they really were with this guerilla marketing endeavor in the men’s lavatory. Such an engaging guerilla promotion was a great way for ESPN to connect with their target because they were communicating their message in a place that is often used by their primary target (of any age group).
I am wondering how long people actually stayed to try and score a goal?