Balloon Guerrilla Promotion

Just when you think guerrilla marketers have done it all, they find a new use for an old promotional product and surprise you with a creative and attention-getting campaign! Case in point: check out this ambient ad put together by the makers of Luftal, an over the counter gas-relief medication. Patrons in bars and restaurants were given balloons which held a mystery object inside. Eager to find out what it was, people popped their balloons and discovered a trial size sample of Luftal. The popping balloons meshed excellently with the main benefit of the product: relief from gas!

What can we learn from Luftal's marketing campaign? First of all, guerrilla promotions are a great way to engage audiences, often in a hands-on manner than ensures they're getting the message. Secondly, you don't need a huge marketing budget to create a great guerrilla campaign. Promotional balloons are one of the most inexpensive items available, and there are plenty more affordable items that can be put to use for your company. And finally, creativity is the name of the game. Balloons may be a widely used promotional item, but if you can find a unique way to communicate your message with the help of balloons, it doesn't matter how many times people have seen them in the past.