Carling iPint!

Guerrilla advertising has officially found its way onto the iPhone! Check out this creative iPhone application made by Carling. The application turns your iPhone into a digital pint of Carling beer which realistically empties out if you tip the iPhone! While the application doesn't actually do anything, it definitely does have a lot of people talking. This is the type of thing that people love to share and pass around, not because they are interested in spreading Carling's guerrilla brand-building campaign, but because it's unique and original. I'm sure Carling is pleased with the results either way. Take a look at the video to see for yourself.