If you had the ability to watch football anywhere you wanted to, where's the first location you'd take advantage of? The obvious answer to this question forms the focus of Telia's latest guerrilla toilet-vertising campaign, which is designed to engage viewers and show them that their new live broadcasting service can bring coverage of international soccer matches straight to their mobile phones. Why a toilet? Because Telia needed to hammer home the point that subscribers could watch games anywhere, literally!
The branded toilet seats were installed in pubs and restaurants in major cities to help get the buzz going. The top of the lids were even modified to match the seats at famous football stadiums across the world. An interesting, effective, and attention-grabbing guerilla campaign that's likey to recruit a lot of new subscribers for Telia's service.