A new guerrilla advertising craze is sweeping across the hills of the Netherlands. The hills, literally. Hotel.nl, a hotel reservation company, has bought sheep space on which to advertise, in the amount of 144 flocks.
They put waterproof blankets bearing their logo on each sheep, as pictured above. Thus, as the sheep go about their daily lives, passersby get a blue sea of advertising where there once were white-coated sheep.
Would animal rights organizations stand for this in America? Who knows, but it's not going to deter the dutch. What certainly won't be stopped in America is a much more commonplace practice that follows the same basic principal. Print your brand name on a bunch of clothing items people want to wear, and watch as they flock like sheep to grab them up (especially as it gets colder). Just don't make the clothes as drab as the sheeps' unforms, and maybe ask the people if they'd like a shirt rather than forcing garments upon them. That's a win-win marketing strategy.
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