Presidential Election Gone Guerilla!

Who is going to win this presidential election? Let’s ask 7-Eleven!

I was reading this blog about how 7-Eleven is using coffee to help their patrons voice their political opinion! During their “7-Election” campaign, 7-Eleven coffee drinkers are urged to choose the cup of the presidential candidate that they favor. Recent coffee polls show Obama is in the lead for sales! This guerilla campaign involving the promotional cups is a great way to drive traffic to the 7-Election website, the 7-Eleven stores, and ultimately to the actual election booths. This is definitely a political promotional item done right because it is creating buzz around the polls!

Random Fact: Did you know that 7-Election voters successfully predicted the previous two presidential elections! Scary but true!

I guess every vote really does count but in this case every brew counts in order to keep these patrons coming and interested!