Stress Busting Guerrilla Promo

I've always thought that not enough companies were making use of stress balls, one of the most popular promotional items, in their guerrilla campaigns. You would think that creative marketers would have plenty of uses for this perennial favorite, but that hasn't necessarily been the case - until now.

This guerrilla promotion was coordinated by Parkcomodo, a "stress-free" automated parking solution. Basically, you steer your car into the Parkcomodo system and the machine parks it for you! Parking can be pretty stressful in crowded areas, so Parkcomodo may be on to something here.

For the campaign, the company hung 1,500 car-shaped stress balls on the side mirrors of vehicles in the neighborhood. The imprint on the stress-relievers read: "Parking stress? In September you can park comfortably." Simple and sweet. By actually stringing these cars up to the mirrors of their prospects, Parkcomodo discovered a way to get their audience engaged in a hands-on fashion - and that's a key ingredient for a successful guerrilla promo. Stress balls are nothing new, but like we've stressed (no pun intended) in the past, it's all about who can come up with the most novel and unqiue ways to use the traditional classics.