Ambient Media from Yamaha (Sweden)

Shopping carts that are slightly reminiscent of motorcycles? That was the premise of the past guerilla marketing campaign from Yamaha, placing images of sleek motorcycle handles on shopping carts throughout Sweden.

I wonder if they had a bunch of people flying through the grocery store, trying to create the same effect you would experience on a motorcycle: a cool breeze across your face with your hair blowing in the wind.